Luxury Dealership Tire Rack Storage in Murray, Utah: BMW of Murray

A full tire room for a Salt Lake County luxury dealership

BMW of Murray is a franchise BMW dealership in Murray, Utah, in the middle of Salt Lake County. Like every franchise store, its service department handles a steady flow of tires: replacement tires ordered for scheduled work, sets held for customers between seasons, and tires waiting for a vehicle that has not arrived yet. At a premium store those tires are expensive, often wide and low-profile, and frequently come as staggered or run-flat sets that must stay together.

In late 2021 the dealership asked our Salt Lake City team to equip a tire storage room from a layout drawing. The quote was prepared in November, the order closed in December 2021, and the resulting purchase covered thirty-six sections of three-level steel tire rack arranged as twelve runs of three sections, with foot plates under every upright and freight to the store. It is a useful example of planning a whole room at once rather than adding a few bays at a time.

The project sits on our Utah Tire Storage Rack hub next to two other dealership stories, Mark Miller Subaru in Salt Lake City and Markosian Auto in Tooele. For every system type and the engineering behind them, see the main commercial tire storage rack guide; the rack itself uses the same upright-and-beam logic as the heavier pallet rack systems we design for warehouses.

What the source documents establish

• Customer: BMW of Murray, a franchise BMW dealership in Murray, Utah
• Order: quoted November 2021 and recorded closed won in December 2021, with a customer quote, layout drawing, purchase order, customer invoice and supplier invoice on file
• Product: 36 sections of three-level steel tire rack (12 starters and 24 add-ons in two bay widths) and 96 foot plates, matched to the drawing
• Delivery: freight included; the supplier invoice shows every line shipped in full to the dealership address
• Scope limit: installation was offered as an option, but the invoice covers product and freight only, so no installation, capacity figure or customer statement is claimed here

We have left out prices, dimensions, the drawing, contact names and room details. A deal-specific mailbox search found only an internal accounting reference and no buyer correspondence, so the story is built from the CRM and document record.

Planning the room from a drawing, not bay by bay

What makes this project different from a typical dealership order is scale and method. Instead of buying a few starter kits and adding bays when the floor fills up, the dealership had the room laid out first, and the order was written to match the drawing. Twelve runs of three sections each is a room-level decision: aisle positions, run lengths and the mix of bay widths were settled before a single frame shipped.

That approach has three practical benefits. The component list is exact, so nothing is left over or short on delivery day. Every run can use the same frame height and level spacing, which keeps the room consistent for technicians. And the aisles are planned around how tires actually move, from the receiving door to the rack and from the rack to the service bays, instead of whatever space remains after the last expansion.

Two bay widths in every run

Each run on this order combines one starter section and two add-on sections, and the add-ons come in two widths: a full-width section and a shorter one. Rooms rarely divide evenly into a single bay width, so pairing full and short sections lets each run end where the wall or aisle requires while keeping the same frame depth, height and beam system throughout.

Starter sections carry two upright frames; add-on sections carry one and share the frame of the section beside them. That is why a run of three needs only four frames, and why the same room can be extended later with matching add-ons. The heavier version of this starter-and-adder logic is explained in our pallet rack planning resources.

Foot plates, anchoring and fire protection

The order included a foot plate for every upright in the room, ninety-six in total. Foot plates spread each upright load onto the slab and give the frame a place to anchor. In a room where technicians roll heavy tires in and out all day, a rack should never rely on friction to stay in place, and Salt Lake County is a seismic region. Whether anchoring, a permit or an engineering review is required depends on rack height, load, configuration and local code, so have the supplier confirm the footing and anchor approach for the actual floor. Our Utah pallet rack page covers the local permitting and seismic questions in more detail.

OSHA’s materials-storage rule (29 CFR 1910.176) requires stored material to be stable and secure against sliding or collapse and requires aisles to be kept clear and in good repair. In a tire room that means no tires parked on the floor in front of a run, no leaning piles at the ends of aisles, and a defined path that stays open. Tire-industry storage guidance adds the product-care side: keep tires clean, dry, cool and out of direct sunlight, away from ozone sources such as electric motors and battery chargers, and rotate stock so the oldest leaves first.

Fire protection is a project decision

Fire and building codes treat rubber tires as their own storage commodity, separate from ordinary stock. Small incidental tire storage areas are handled differently from larger rooms, and the allowable arrangement, height and sprinkler design depend on the code edition adopted where the dealership operates, the size of the storage area, the building construction and the existing system. Confirm the current edition and local amendments with your fire-protection engineer and the authority having jurisdiction before finalizing the room, and keep a record of how much is stored and where.

Related Utah tire-storage projects and guides

Compare this project with other Utah tire-rack applications before deciding on a system.